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The Ten Elements:  
  1. Your motivation  
  2. Your vision  
  3. Stakeholders  
  4. Impact Map  
  5. Your indicators  
  6. Make a plan  
  7. Collect data  
  8. Analyse information  
  9. Share information  
  10. Learning & Action  
Case study: The Surf Centre  
5. Your Indicators

Choose your indicators wisely

Indicators are an effective way to help you answer the question ‘how do we know?’.

Once you have decided how to bring about change (e.g. by using the Impact Map), you can ask yourself how do you know:

That the activities have happened?
That they have created the immediate results you intended?
That they are leading to longer-term change?
That these longer-term changes will help you to reach your mission in the broader sense?

‘How do we know?’ What evidence there is to show that the expected changes are happening in reality, either on the social/environmental/economic side or on the business side. Use this question as a way to link the columns together in a chain of cause-and-effect relationships.
What happened for you?’ This is another way of linking activities to their outputs, and outputs to the longer-term outcomes. Asking each stakeholder ‘what happened for you’ as a result of the organisation’s activities helps you to find out the expected and unexpected short-term and longer-term results of an activity.

By asking these two questions you will start to uncover the assumptions you are making about cause and effect – and develop indicators of your outcomes and impacts. Developing and measuring indicators can help you to discover whether and how your activities use the resources you have in creating the most effective outputs and outcomes, and whether any negative outcomes result from your work.

Case Study - The Surf Centre’s Indicators